Valeria Brusnikina, manager of the IT projects portfolio of the IPChain Association, answers questions from foreign media
IPQuorum 2021: Tech for Content
is a key event of the year
to develop creative industries
and intellectual property sector
IPQuorum 2021: Tech for Content —
is a meeting point of creative industries
and intellectual property
IPQUORUM 2021: Tech for Content
became a truly unique event, which brought together leaders of creative industries from more than 20 sectors of the economy on one platform.
Two important agreements were officially signed on the sidelines of the Forum: a trilateral cooperation agreement between the IPChain Association, the Russian State Library and the Russian Authors' Society, as well as an agreement between the IPChain Association and the Skolkovo Foundation on organizing a new digital services laboratory. In addition to the main program, the Forum hosted many master classes, online interviews, and presentations.
The event was supported by Roscultcenter, the Association of Film and Television Producers (APKiT), the Association of Animated Films of Russia (AAK), Novy Vek Bank, the animation film studio Soyuzmultfilm, Smysloteki, MEDIANA, Russian Seasons, IPEX, IPCodex, Fonmix , Co-Fi, n'RIS, IPEX, Universal University, Alpina B2B.
Speakers
Program
Filter
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“Providers of happiness, or the economy of emotions”
In recent years, we have witnessed the hyperbolic growth of global content consumption. Providers of happiness invent new ways to grab the audience’s attention. The battle for attention includes advanced neuromarketing products, predictive analytics, and behavioral patterns.Which new forms we should be looking for in the near future?
How to capture the attention of today’s spoiled content consumers?
Content marketers reveal their secrets and opinions.
Yana Churikova
Mark Zavadsky
Yulianna Slascheva
Ekaterina Cherkes-zadeh
Maria Grechishnikova
Olga Piven
David Kocharov
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Industrial design as a technology of competition
Industrial design has already become a meaningful factor in the growth of the modern industry. The high quality and professional design сreates new opportunities and shapes brand culture, enhancing the self-esteem of employees. However, this is still not the case in Russia. There are still difficulties even in understanding the term and only a few people could feel the positive impact of industrial design on production. What are the challenges, what steps are underway, which solutions already exist?
Igor Namakonov
Vitaly Stavitsky
Sergei Smirnov
Maksim Kuzin
Maksim Chashchin
Legal Aspect of creative entrepreneurship: digital protection of intellectual property assets
Partner session of Kommersant Publishing House
In the time of transformation of the creative economy and advances of new technology in different spheres, protecting your IPRs is essential. Launching a business model for generating revenue from creative goods and hedging intellectual risks is topical for the success of creative and cultural sectors. Which high-tech services can protect IP assets? What is the scope of liabilities for breach of intellectual rights? How to fight them effectively and win the competitive race?Alexander Moskovkin
Alexey Abramov
Nadezhda Kurdyukova
Anton Pchelkin
Grigory Turintsev
Music without musicians
Can labels exist without real-life artists? Can a non-existent character create a hit and become a popular artist? Can a neural network become a self-sustaining creator: case study method. Technology tools that assist and hinder an author. Discrimination of robots; should we label the tracks generated by a neural network?Valeria Brusnikina
Alexander Kuzyaev
Kirill Lupinos
Natalia Poliyanchik
Maksim Vlasov
Oleg Prolubshchikov
Stefan Shultz
Igor Kraev
Mikhail Polezhaev
Programmer or a journalist: who owns the future of the Old New Media?
Modern technology is changing media and journalism. On the one hand, journalists are being replaced by robots with artificial intelligence, which are creating news reports. On the other hand, under the influence of technology, journalism itself is changing and transforming from classic textual formats into visual transmedia projects, podcasts, and infographics. Coders are coming to the forefront, and marketers are offering digital ways of delivering content. How will journalism evolve in the future? Why will journalists need to be able to work with big data? How will traditional media use technology to create content? Will media projects being created by programmers and marketers have a future?Alexey Bobrovsky
Igor Osipov
Tina Berezhnaya
Yuri Pogorely
Oleg Orlov
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When author is missing. Latest Russia legal news
With the support of the Ministry of Culture of the Russian Federation
Is it possible to exclude the risks of using assets created by an unknown author? Use issues in cultural heritage industries for merchandising, clothing, and fashion design. New approaches to adjustments in the use of assets created by unknown rights-holders for industrial production and in the digital environment.Sergei Matveev
Natalia Romashova
Vadim Duda
Ekaterina Udalova
Anatoly Semyonov
Ivan Zasursky
Anna Ignatenko
Museums in a digital age
With the support of the Ministry of Culture of the Russian Federation
How can museums transform from the “custodians” of values to economically significant rights-holders? How to license museum digital content? Digital piracy: challenges and policies of counteraction.Sergei Bogatyrev
Natalia Chechel
Andrey Vorobyov
Mark Hahnel
Marina Zyguleva
Oleg Roy
Vitaly Illarionov
Advertising technologies in media – the way of transformation
Partner’s session at MEDIANA
The digital environment of content delivery has long been interactive; ad inventory works in a different way as compared to digital channels; online viewing is growing faster than revenues. Content consumption is actively migrating to digital channels and advertisers have to follow them. Are new tools for ad strength still emerging and why the competition between media companies, Internet holdings, and ecosystems of vendors of consumer electronics is dangerous?Alexey Kalenchuk
Andrey Grigoriev
Alexey Petrovskikh
Marat Yusupov
Natalia Isangulova
Ilya Karepin
Olesya Kikina
Content wars: how to make money on your music
Partner session of IPEX
The market of content production and consumption is growing at an unbelievable rate. We have seen a steady interest of big brands in native advertising in Instagram accounts and YouTube channels of well-known bloggers and micro-influencers. Today, an influencer becomes the salesperson, not just a creative individual. Ads in blogs enable someone to tell about practically all goods and services. However, very few bloggers think about respecting other people's intellectual rights. Most of them simply don’t realize that they need to ask permission from the rights holder. Today, the music synchronization market in Russia totals $19.6 million. It suggests that most of the deals are closed on the shadow market.Igor Kraev
Vlad Krasavin
Valeria Brusnikina
Ekaterina Borovleva
Vasily Yashchuk
Alexander Khimchuk
Alexander Savitsky
Dmitry Lanskoy
Oleg Nekrasov
Marina Oparina
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The official signing ceremony of cooperation agreement between the IPChain Association, The Russian State Library, and the Russian Author’s Society
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Intellectual rights for IP property created as digital assets. How to manage copyright, related, and patent rights yourself
Today, a large number of results of creative activity are created in the digital environment, some art industries are gradually conquering the digital market, others can no longer exist outside of it. In the context of the pandemic, cultural activities were forced to “go online,” but many creative spheres were well prepared for this. In addition, some areas, for example, the implementation of the constitutional right to access cultural property, to use cultural institutions, digital tools for accounting for intangible assets, received additional incentives for creative development. Always sensitive to technical innovations, creative rights respond quickly to new opportunities and circumstances, pushing practitioners, legislators and all stakeholders to find adequate solutions.Elmar Murtazaev
Olga Lyubimova
Igor Drozdov
Andrey Krichevsky
Marina Abramova
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Making a rock hit in an hour and a half
Young new wave rock performers PAUL PUNCH and Samaji will tell you how to create a rock hit in just an hour and a half and show you the whole kitchen of creation. Artists will write lyrics and music, record live instruments. During the recording process, they will talk about creating tracks from scratch. They will tell you how to adapt such music for a specific artist, share their secrets, and also talk about style, about social networks, about themselves, about their experience and answer questions from the audiencePaul Punch
Samaji
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Official ceremony of signing a cooperation agreement between the IPChain Association and the Skolkovo Foundation. Presentation of IPChain Lab
Presentation of IPChain Lab
Anton Pronin
Valeria Brusnikina
Alexander Kuzyaev
Mari Kraimbrery
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CHILL Web Cinema Presentation
About the transition to a new distribution model and the launch of a new program for creatorsJean Prosyanov
Yang Ge
Anna Tsukanova-Kott
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Digital + Fashion = Industry
Technology at all stages of the life of a fashion product: creation, production, promotion, sales. The digitalization of lifestyle, changing the wardrobe.
Galina Kravchenko
Anna Lebsak-Kleimans
Aleksandra Pelikh
Anton Alfer
Andrey Golub
Art. Digital. Art
Prospects for the development of museums in the digital age. Interactive installations, multimedia spaces, virtual museums. What tools allow museums to make their exhibition projects as interesting, modern and popular as possible? What helps them find their place in the information space? A new philosophy of museum business.Vladimir Opredelenov
Marina Loshak
Anna Mikhailova
Alexey Lizunov
Mathieu Zurstrassen
Mikhail Bryzgalov
Intellectual property results as a financial asset
During the discussion, the participants will discuss how the structure of intangible assets of companies is changing today, and what promising objects have appeared in recent years. How to properly work with intangible assets so that they bring real income. And what is most in demand today as an object of "bargaining" in the IP market.Elena Avakian
Ekaterina Kulagina
Andrey Шпак
Mike Beycroft
Vadim Kovalyov
Valeria Brusnikina
Anna Voytsekhovich
IT system for managing the company's intellectual property
During the session, the participants will discuss the current problems / difficulties that the Companies face in the management of Intellectual Property Objects. The key issue facing most companies with a significant amount of R&D / IPO is the lack of process automation. Therefore, the participants will also share their practical experience in implementing an IT system for managing intellectual property.Sergei Saraev
Irina Yakovleva
Anton Pushkov
Grigory Turintsev
Elena Chernova
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“Conscious cooking”
The widespread use of new technologies has a large-scale impact on the entire gastronomic industry, which includes the agricultural sector and the restaurant business. They help transform production processes, optimize the use of agricultural resources and debug business interaction between market players. Will the global digital transformation of the food industry take place in the coming years? How effective will the implementation of forecasting systems be for companies involved in the gastronomic sector? Is artificially created food good for consumers? Will the introduction of neural networks and robots affect the profitability of the business? What digital recipe protection tools are available?Sergei Ivanov
Dmitry Fadin
Ivan and Sergey Berezutsky
Alina Akinshina
Sergei Kosogor
Anything is possible on the screen.
How digital technologies are able to implement screenplays that used to lie on the shelf. Scenarios created with the participation of AI. Social, economic, and legal implications of AI involvement in film production. The influence of production technologies on the popularity of genres and directions of cinema. New and disappearing "human" professions in the film industry. What will the film studio of the future look like?Dmitry Yakunin
Kirill Alyokhin
Alexander Uraksin
Ilya Bachurin
Ivan Proskuriakov
Maria Chmir
Content is king
Discussion about how audience preferences change depending on the medium of distribution of creative content; the value of creativity in the digital age.Jean Prosyanov
Dmitry Kazuto
Natalia Ivanova-Dostoevskaya
Anastasia Eisner
Maria Boshakova
Yanna Buryak
Galina Kravchenko
Features of creating interactive content for events
AVRA Partner Session-AR/VR Association
Events are about emotion, communication, development and immersion. 2020 and the pandemic have become an incentive for the active integration of the digital environment and the viewer. In a short time, thousands of unusual zoom performances, VR parties and conferences, large-scale concerts in games, online events with interactive mechanics were created. Events will never be the same, technologies provide new variations to engage the viewer. At the session, experts will talk about the specifics of directing, creating interactive content, implementing online and mixed events.Ekaterina Filatova
Alexander Yakubov
Georgy Molodtsov
Anton Utkin
Yaroslav Kravtsov
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Digital tools for designing cities
Technology advancements in architecture and urban development change approach to environment design. As developers design residential neighborhoods, they don’t have to look back at standard and “mediocre” designs. Modern technologies allow to create projects tailored to specific needs of future tenants, taking into account landscape structure and socioeconomic conditions of the area. How technology is changing architecture environmental design? How do architects apply modern technology in designing structures? How data help to create housing that meets the needs of future residents, and how does it affect sales?
Olga Mamaeva
Alexander Kamenev
Ilya Nasonov
Pavel Bryzgalov
Edward Hyman
Milan Stamenković
Between offline and online. Hybrid formats of theatrical and entertainment events and non-live actors
The introduction of new technologies in the theater is associated with changes in shorthand imagery, with the development of socio-aesthetic features, with the perception of the entertainment of the action and the growing influence of the technical equipment of the theater, contributing to the creation of new genres and forms of art, with changes in the nature of the dialogue between the work of art and the viewer. Digitalization allows you to organize performances inside computer games – a vivid example is the "Cherry Orchard" in the game Minecraft, staged by the Bolshoi Drama Theater. Tovstonogova. At the same time, in new formats, you can attract digital avatars of departed talents and "resurrect" them on the screen. This opens up new creative perspectives for the authors. How did economic and aesthetic considerations influence the fusion of new technologies and theater? How do modern digital technologies influence the formation of the plot of performances?Marina Andreykina
Edgar Zakaryan
Maksim Chepukhalin
Marina Davidova
Yulia Mikheeva
Alexey Golubev
Music in media
Today, the phenomenon of professionally made music in media is important to both the real world and the world of the ruthless Internet. Who is a media composer today - musician, designer, playwright, producer? He has many faces and competencies. His works accompany our life, filling with emotions, but remaining defenseless in new formats of communication with the audience. Will their law protect society? The pressing issue regarding digital media and the film-composer community is, of course, the legalization of relationships. Will experts and opinion leaders be able to come to a common solution to the problem?
Ivan Burlyaev
Natalia Poliyanchik
Mikhail Afanasiev
Alone in the field: directors of the new generation
Where will technological progress in cinema lead? VR / AR formats, vertical cinema for smartphones and screenlife - how much did the new cinematic forms meet expectations? How is technology changing the demands of the filmmaking profession? Are quality and “human meanings” not being lost under the onslaught of technology?Jean Prosyanov
Nelly Yaralova
Egor Odintsov
Oleg Roy
Anton Kalinkin
Georgy Molodtsov
Svetlana Maksimchenko
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Wine tasting event
Video Gallery
Interview with Alexander Us, Sila Sveta
Interview with Ekaterina Chukovskaya, Digital IP
Interview with Valeria Brusnikina, IPChain
Interview with Alina Akinshina, Online Patent
IPQLab: Conveying Meanings Through Visual Objects
Interview with Pokras Lampas, calligrapher
IPQLab: Mobile application for reading "NEB Light"
IPQLab: Legal Issues of Making a Sound Recording
IPQLab: Zelenogradsk is a city of cats. City capture strategy
IPQLab: Translation from legal to human: legal design in communications
IPQLab: Presentation of the competition "Open library of end-to-end digital technologies"
IPQLab: Self-made bloggers
IPQLab: Made a video, what's next? Implementation, monetization
CHILL web cinema presentation
Presentation Online Patent
Creating a rock hit in an hour and a half
Interview with Eric Valdez-Martinez
Interview with Yana Churikova
IPQLab: How to protect an idea. Plagiarism or quoting
IPQLab: Using the Writefull News Content Creation Service
IPQLab: How did carbon offset technologies become a content marketing tool?
IPQLab: New media challenge: why is everyone crazy about TikTok and how to make money from it?
IPQLab: Use of 3D photo scanning in commercial projects of creative agencies
IPQLab: Full cycle video production on mobile devices (iPhone + iPad)
IPQLab: Possibilities of using neural networks in applied graphics
IPQLab
The organizing committee of IPQuorum 2021, observing the requirements of Rospotrebnadzor to prevent the spread of coronavirus infection, as well as to ensure the safety of the event participants, warns of limiting the number of listeners in the IPQlab hall
News
Knowledge without gaps: IPQuorum will talk about creating EdTech content
“You must be able to create and count money”: Gazprom-Media took part in the first session of IPQuorum 2021: Tech for Content
Yuliana Slashcheva: "In the coming years, Russia will enter the top ten world animation powers»
For architects and residents - how technology is changing mass construction
Non-conference “ARTtalk. Art after the Creative Economy ” will gather online more than 10 thousand participants and more than 50 top speakers
IPQuorum 2021: How Innovative Technology is Changing the World Today
"Creating magic with light technology and a bold idea»
Content passion: IPQuorum will bring together the interests of content producers and consumers of creative products
The creative economy is always an experiment
Maxim Chepukhalin: "The audience is open to all media experiments"
"The connecting link between creativity and the economy is intellectual property"
Not TikTok united: IPQuorum will present 20 ways to create and promote content
Who in Russia to stream well: IPQuorum 2021 will bring together the main players of the music industry
Polina Askeri: "You need to communicate with art live"
IPQuorum 2021 Business Program Announced: Tech for Content
LegalTech: new weapons in the war against pirates
Leaders of Russian film production supported IPQuorum 2021
Investments in the creative sector: the new platform Co-Fi will enable creative workers to get financing
Focus on content: IPQuorum 2021 brings together leaders of the creative economy in Skolkovo
The concept of developing creative industries will allow Russia’s citizens to embrace tools to make money from their talents
Participants of online session Creative Global Talks discussed the future of the creative industries after the pandemic
The first Federation of creative Industries was created in Russia
The court ruled that Zaycev.net should pay 3.89 million rubles in favor of the rights holder
The Ministry of Culture of the RF has discussed a concept of creative industry development
LegalTech Review: current events in January
Sergei Matveev: “The music market is moving towards individual rights management”
Manufacturer of gas burners decided to make a similar logo to Tesla'x mark
Biocomputers, GMO plants, robots: innovations that corporations will patent in 2020
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IPCodex
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IPEX
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CoFi
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Sense library
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n'RIS
nris.ru -
Deepcake.io
deepcake.io -
Online Patent
onlinepatent.ru -
HOLO
holo.group -
VOLTEP, ViExpo platform
voltep.ru -
PICVAR
picvar.io -
NETTLE
nttl.ru -
Wib
whoisblogger.com -
Teleport Media
teleport.media
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IPQuorum 2018-2020
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Moscow, Skolkovo Innovation Center, Technopark,Bolshoi Blvd, 42
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