Valeria Brusnikina, manager of the IT projects portfolio of the IPChain Association, answers questions from foreign media
14 April 2021
Not TikTok united: IPQuorum will present 20 ways to create and promote content
Exactly the same number of workshops are planned within the framework of the international forum IPQuorum 2021: Tech for Content, which will be held on April 26-27 at the Skolkovo Innovation Center. Experiments, non-standard solutions, unexpected collaborations and bold challenges of the time that contribute to the creation and promotion of creative products form the basis of master classes. You can take part in them for free in a special IPQlab zone — you will need to register on the spot.
In the first series of master classes, experts will focus on technological tools for creating content. Forum visitors will not only be able to note trends for themselves, but also directly participate in the creation of creative products.
Artificial intelligence has long learned to bluff in poker and chess, but so far it has not surpassed humans in writing news. How the AI creates clickable news notes, using the example of a specific service, will be discussed at the master class "Using Writefull in creating news content". In just half an hour, the AI will be able to write some news for the media in front of the workshop participants. The presentation will be conducted by Igor Osipov, Chairman of the Board of Directors of Digital Science Russia, Eastern Europe and the CIS.
Russian media artist Vadim Epstein will talk about how to use neural network methods and tools for working with images — from applications to opensource, from technical tools to creative techniques — during the workshop "The possibilities of using neural networks in applied graphics".
As part of the master class "Creating a rock hit in an hour and a half", new wave rock artists PAUL PUNCH and Samaji will show how to come up with a music bestseller in a short time. In real time, the text and melody will be created from scratch, and then the artists will demonstrate the possibilities of promoting the track in social networks.
Dmitry Kovalev, media artist, producer and head of production at the agency for integrated communication solutions Prophet, will talk about what visual images can contribute to the development of business and how to develop the aesthetics of emotions rather than functions in entrepreneurship during the performative master class "New Business Aesthetics: visual content as a super-idea of entrepreneurship".
For connoisseurs of visual content, a professional cameraman and director, a teacher of the re Academy:Store Artur Mikheev will hold a workshop on creating a selling video using a smartphone and will tell you what technologies are important to use in video production at all stages-from the idea to the final design of the product. Sergey Gevlich, the co-founder of Smysloteka, will share the secrets of packaging key information into videos for effective solutions to business problems during the master class "Transmitting Meanings through visual objects".
Additive technologies are right now revolutionizing medicine, construction, architecture, fashion, and industry. Very soon, any physical object can be converted to digital format. Daria Kuptsova, a 3D designer-generalist of the agency for integrated communication solutions Prophet, will explain how 3D photo scanning is used in commercial projects of creative agencies.
The second series of master classes will focus on the management, protection and distribution of content as a business asset.
The topic of selling videos for a mass audience in the "snack content" category will be revealed by the heads of the largest blogging agency in TikTok in Russia and the CIS: producer and founder of PurpleDoor Alexey Pak and creative director of PurpleDoor Ivan Suchkov. They will talk about how you can attract the attention of the audience with short and simple entertainment videos, what content is popular with commercial brands and how you can earn money with it.
The content marketing tool for business is becoming not only a digital footprint, but also a carbon footprint. With the help of special plug-ins, the ecological footprint (the amount of emissions and waste) of each product or service is calculated and the natural resources spent are reimbursed. The resulting user statistics help to increase the loyalty of the audience, mentions in social networks, becoming part of the brand promotion strategy. Alexander Lazarenko, Managing Partner of Telescope Global, founder and CEO of the Offsetted environmental footprint monitoring and compensation platform, will explain how ecomarketing strategies work and how to use them.
Konstantin Leontiev, an expert in the field of intellectual property, associate professor of the Scientific and Educational Center for Intellectual Property and Digital Economy Digital IP, will tell you what distinguishes an idea from an object of copyright and where the line between copying and permissible borrowing is.
Forum participants will learn about the rapid growth of blogging from industry players. At the Self-made bloggers master class, Instagram opinion leaders will explain what difficulties and barriers prevent the development of creative accounts and how to find effective ways to promote content in the conditions of "hyper-competition". Participants will be able to communicate with bloggers from various fields: clinical psychologist, personal growth coach Maria Pronina, lifestyle and travel blogger Elizaveta Zolotukhina, lifestyle blogger, decorator, PR manager by vocation Nadezhda Luchkova, lifestyle blogger Irina Kuznetsova, who talks about education, etc.
The workshop program also includes master classes and presentations on the use of cats to promote traditional cultural institutions from the leaders of the MURARIUM Cat Museum and much more.
In total, over 60 sessions, discussions and master classes will be held at IPQuorum over the course of two days. The speakers will be foreign and Russian experts in the field of digital transformation, the creative economy and the global IP market. The business program covers all types of creative industries: from fashion, industrial design and gastronomy to art, IT development and marketing. Participants will be able to share their opinions on how to evaluate, protect and monetize creative and technological assets, as well as determine how to stimulate business investment activity in the creative market.
The Forum is organized by the Ministry of Culture of the Russian Federation, the Skolkovo Foundation, and the IPChain Association.
Co-organizers and partners of the Forum are the Federation of Intellectual Property (FIS), the Eurasian Confederation of Copyright Holders ' Societies (EACOP), the World Intellectual Property Organization (WIPO), the Scientific and Educational Center for Intellectual Property and Digital Economy Digital IP. The Forum's communication partner is the integrated communication solutions agency Prophet. The official partner of the Forum is Gazprom — Media Holding.
The event will be held with the support of the Russian Cultural Center, the Association of Film and Television Producers (APKiT), the Association of Animated Films of Russia (AAC), the Bank "New Century", the film studio of animated films "Soyuzmultfilm", "Smysloteki", MEDIANA, Russian Seasons, IPEX, IPCodex, Fonmix, Co-Fi, n'RIS, IPEX, Universal University.
General information partners of IPQuorum 2021: Tech for Content — TASS and the publishing house "Kommersant". Information partners — Forbes, Rossiyskaya Gazeta, Izvestia Media Center, the Union of Journalists of Russia, InterMedia news agency, ArtMoskovia, Kultura newspaper, the Eurasian Patent Organization (EAPO), Film Reporter — the main magazine about cinema and television, Regions of Russia media holding, Federal Press news agency, Strategy, Invest-Foresight and Tochka ART magazines, Science and Life, Kulturomania, ICT-Online, Expomap, Devdiscourse, ComNews, MovieStart, Telesputnik, MIXED.NEWS, Kino-Teatr.ru.
The Skolkovo Foundation is a non-profit organization established in 2010 and acting as the management company of the Skolkovo Innovation Center. The purpose of the Foundation is to support technological entrepreneurship in Russia and commercialize the results of research activities.
The IPChain Association was established in 2017 by the Skolkovo Foundation, the All-Russian Intellectual Property Organization (WIPO), the Higher School of Economics (HSE), the Russian Union of Copyright Holders (RSP), the St. Petersburg National Research University of Information Technologies, Mechanics and Optics (ITMO), the Russian Copyright Society (RAO), the Association of Copyright Holders for the Protection and Management of Copyright in the Field of Art (UIS), and the New Century Bank.
The Association's partners and direct participants in the IPChain project are the Ministry of Culture of the Russian Federation, the Ministry of Education and Science of the Russian Federation, the Federal Service for Intellectual Property (Rospatent) and the Federal Institute of Industrial Property.
The main goal of the IPChain Association is to form standards, technologies and tools for interaction of intellectual property rights market participants in the digital environment.
IPQuorum-a communication brand-was created by the IPChain Association and the Eurasian Confederation of Copyright Holders ' Societies in order to organize permanent international communication platforms for dialogue with the world community on the development of intellectual property in the digital economy.
IPQuorum is a cross-border communication network that connects participants in the global intellectual property market, representatives of the creative industries, industry innovators, visionary experts, venture investors, national and international regulators.
Under the IPQuorum brand, a series of events are held annually in Russia and abroad, a complex of exhibitions, conferences, discussions, presentations and business sessions, designed to become a driver of qualitative changes in the global intellectual property market, the development of the fields of fine (beaux-arts) and industrial arts (arts industriels) as full-fledged subjects of the digital economy.
The work of all IPQuorum communication platforms is aimed at finding application infrastructures and system-forming solutions for the innovative development of intellectual property.
The flagship project, implemented under the IPQuorum brand, is the international strategic Forum on Intellectual property.
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